Track A — Journey marketing website
Journey Website Update Plan
The client did not like the current public website at journeyleasing.com. This page frames the website update discussion separately from the Phase 2 product roadmap and separately from customer website widgets.
1. Two Website Tracks
Track A — Journey marketing website
The public Journey website used for sales, demos, investor/customer trust, and lead generation. This is the site Manny wants improved.
Track B — Customer website widgets
Embeddable product widgets that Journey customers place on their own websites: AI Chat, Contact Us, and Schedule a Tour.
2. Likely Issues With Current Website
| Issue | Impact | Recommended Fix |
|---|---|---|
| Messaging not sharp enough | Visitors may not immediately understand Journey’s value. | Lead with AI-powered CRM for senior living/home care lead conversion. |
| Weak conversion flow | Visitors may not know what action to take. | Use primary CTA: Book a Demo / Request a Demo, repeated throughout. |
| Not enough product storytelling | Prospects/investors do not see differentiation. | Show Ghost Assistant, Document Center, widgets, scoring, and executive visibility. |
| Not enough trust/security positioning | Senior living/home care buyers care about data handling. | Add Trust, Security, HIPAA-aware technical readiness, audit controls. |
| Limited visual credibility | Site may feel early-stage. | Add product mockups, workflow diagrams, screenshots, and better visual hierarchy. |
3. Recommended Website Structure
Homepage
Clear positioning, AI CRM value, key outcomes, demo CTA.
Product / Features
Guest card, communication hub, AI, widgets, dashboards, onboarding.
AI / Ghost Assistant
Intent, drafts, summaries, scoring, briefs, Document Center.
Solutions / Use Cases
Senior living, home care, referrers, sales directors, executives.
Trust / Security
RBAC, audit logs, consent, HIPAA-aware safeguards, isolation.
Demo / Contact
Short form, calendar/demo request, contact details, conversion tracking.
4. Homepage Messaging Recommendation
Headline: The AI-powered CRM built for senior living and home care lead conversion.
Subheadline: Journey helps teams respond faster, prioritize hotter leads, manage every guest card, and give executives clear visibility into conversion performance.
Primary CTA: Book a Demo.
Secondary CTA: See How Journey Works.
5. Must-Have Content Blocks
- Problem: leads fall through cracks due to scattered communication and manual follow-up.
- Solution: centralized guest-card CRM with AI assistance.
- Ghost Assistant: intent, drafts, summaries, task suggestions, briefs.
- Document Center: trusted source for property knowledge.
- Website conversion widgets: AI Chat, Contact Us, Schedule Tour.
- Lead scoring and Re-Tour KPI.
- Executive dashboards and prompt reports.
- Trust and HIPAA-aware safeguards.
- Demo CTA and contact form.
6. Questions for Manny
| Question | Recommended answer / direction |
|---|---|
| Do you want a refresh or full redesign? | Recommend full redesign if current website does not support conversion and positioning. |
| What is the primary audience? | Operators/PMCs, senior living/home care executives, sales directors, investors/partners. |
| What is the main CTA? | Book a Demo / Request a Demo. |
| Should AI be the main differentiator? | Yes, but connect AI to business outcomes: speed, accuracy, prioritization, conversion. |
| Should Document Center be included? | Yes, because it is a major differentiator and improves AI accuracy. |
| Who provides copy/assets? | Softuvo can draft structure/copy; Manny should provide brand preferences, screenshots, testimonials, and final business claims. |
7. Proposed Next Deliverable
Prepare a separate Journey marketing website redesign proposal covering:
- Recommended sitemap
- Homepage wireframe/content structure
- Key messaging
- Design direction
- Required client inputs
- Implementation estimate and timeline if requested